POP
ONLINE - bringing all your information together.
POP ONLINE combines our own product distribution data with your sales data, store listings, census 2006, mapping and store by store results to provide a comprehensive sales tool for the modern sales team.
POP ONLINE reports on the availability and penetration a range of products or assets like brand availability, fridges and freezers. Distribution results are reported across channel and city by brand and manufacturer.
With this product you can instantly see distribution weaknesses and strengths of both your own and opposition products. You can also view the exact list of stores that generate this result. POP ONLINE is also available with a number of add on modules that further enhance the information you have about your market, and is easily up-scalable to the full POP model.
How would this product improve my company?
Spot weaknesses and opportunities across major segmentations like channel type.
Monitor sales people and set distribution goals and targets.
Develop canvassing lists by using exception reports that pin point exact stores to visit.
Look inside the store to see what you look like.
Map your data or develop equitable sales territories.
POP ONLINE is the perfect and inexpensive answer to ongoing distribution monitoring.