Compliance Auditing

How confident are you that the specific activities that have been contracted to happen actual happen. 

Now more than ever is the degree of store incentive being linked and indexed to the level of adherence realized.

There has been a general acceptance that if we agree a standard and monitor it through our reps that it must happen at the store level.  However some of the results we have measured would astound even the most skeptical. 

Either through a lack of store level management or a lack of communication - we have measured store execution compliance as low as 30%.

Many think that measuring is simply an expensive  indulgence.  However it can be the difference between a successful year to budget and a failure, and is particularly important in those first few weeks and months of a new brand launch.

Compliance measurement achieves a number of things;

1. It sends clear signals to all involved that you are serious about ensuring that what has been negotiated is achieved.  This in itself helps to promote compliance.

2. It is inexpensive when compared to the loss of sales that can result from poor in-field execution - particularly for new brand success since the importance of the initial launch phase does not tolerate failure.

3. It can be self liquidating since the cost of carrying out the measurement is more than covered in reduced compliance payments when cleverly indexed.

If you would like a free trial run to see how compliant your in-store agreements are then contact us and we will run a free pilot study.  If the results are good then there is no need to proceed.  But if the results are otherwise the benefits could be substantial.