POP - Measuring EFFECTIVE distribution from the consumer's point of view.
Which product would you buy?
Studies have overwhelming shown that significant product visibility sells. Just ask Castlemaine XXXX - they are expert at dominating the visual landscape. The Power of Presence service from Emerson & Hughes quantifies VISIBILITY with its unique measure, VIPs (Visual Impact and Presence score).
Market leaders and movers are always looking to dominate VIPs in the retail environment. Look at these other examples:
Critical to a products visibility is its position in store - both the position of the display itself, and the position of the product on the display.
After years of measuring retail environments Emerson & Hughes have constructed a powerful weighting system for computing a visibility score that takes into account its position in store, and on the display.
In store we measure the key elements of visibility - availability, facings and position to create the VIPs index of visibility.
So for any product that we measure we report on its availability, facings, VIPs, and position by channel, state, sales region or postcode.
Armed with this data a sales field force is well equipped to create greater visibility, sales and efficiencies.
Importantly we use the latest in collection technologies and can turn the data around in a matter of days depending on your needs.
To learn more about how we construct the VIPs index, and how it can be used to grow your sales and field-force efficiency contact Emerson & Hughes for a presentation today.